Features
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January 15, 2026
The Complete Guide to Locker Room Graphics: Motivating Athletes & Strengthening Team Identity
(Sponsored) Athletes spend countless hours preparing for competition, but performance isn’t only built through training programs or strategy - it’s also shaped by the environment around them. The locker room, often considered the heart of...
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January 13, 2026
The year-round blueprint for strength, speed, and durability for your football program
As strength coaches, it is our job to minimize our athletes’ risk of injury while maximizing their overall athletic potential. When designing our training, we should see a program that varies in intensity and volume,...
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January 12, 2026
Why the NADC is the most critical week on my calendar
Ever since my first National Athletic Directors' Conference (NADC) years ago in Phoenix, I’ve made it a point to never miss a year. Flying home from Tampa this year's NADC, I’m once again struck by...
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January 12, 2026
13 tips to refine communication skills with the community
Leading an athletic program is an enormous undertaking with numerous tasks and responsibilities. It involves ensuring compliance with state and federal legislation, such as Title IX, working to safeguard the health and welfare of student-athletes,...
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January 12, 2026
How football revenue impacts overall athletic department finances
Often, when people hear the phrase "Friday Night Lights," they think of the football team, the marching band, and the roar of a crowd under stadium lights. But behind all of that spectacle lies a...
News
December 16, 2025
Seven must-read books for coaches and athletic directors in 2026
Books are great resources to teach coaches and athletic administrators about philosophy, leadership, and team... Read more »
December 16, 2025
TCU installs new surface for Lowdon Track & Field Complex
Texas Christian University has completed a major upgrade to the Lowdon Track and Field Complex,... Read more »
December 16, 2025 : Ole Miss Softball receives ‘championship-level’ facility upgrades
December 16, 2025 : Buford (GA) High School sets new benchmark for athletic facilities
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Dynamite Drills
Covering all aspects of the game, Dynamite Drills is like adding another assistant to your sideline. These drills have been run by some of the game’s best coaches and aresure to be just as succes... Buy now »
We’re looking for athletic trainers who…![]()
✅ Mentor others![]()
✅ Go beyond the job![]()
✅ Support athletes like family![]()
Sound like someone you know? ![]()
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Nominate them → training-conditioning.com/MVAT![]()
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Deadline: March 6
